The Economy of Brand Placement
One of the most intriguing aspects of brand entertainment industry is the budget allocated to brand placement, or in other words the economy of it. We’ve compiled…
What is Brand Placement (Product Placement)?
“What is brand placement?” is one of the questions we’re most frequently asked at b.i.r. Agency. Full disclosure: This essay also includes brand placement…
Age Of Information In Advertising
Commercials Filming, Production, Design, Creative While the splendor of the power of words changes the world, the power of visual changes the future of the…
Top 5 Brand Placements: Coca Cola
1. Breaking Bad The city of Albuquerque where Breaking Bad was shot is known for its hot climate. For this reason, frequent mentions of Coca-Cola on the…
10 Glaring Brand Placement Examples
10. Wings Wings (1927) is a silent movie that tells us the story of two hunter pilots who serve in World War I. The pilots hold Hershey chocolates in their…
Bloomberg HT - Main News
b.i.r Agency Founding Partner Harun Altunbaş shared his analysis of where Turkish brands stand against their competitors around the world on Bloomberg Channe…
Why Should Brand Placement Be Used in Movies?
Do you think you really have enough information on brand placement? What’s most commonly referred to as product placement in Turkey, or brand placement as we…
Cadillac: An Iconic Brand Placement (Product Placement) Model
Cadillac is a brand that has managed to reach its current status by maintaining its quality since 1902. Of course, a brand must follow certain strategies to achieve…
Top 10 Brand Placements of All Time!
Brand placement has begun to replace traditional advertising. Brands are now trying to leave a permanent footprint in consumers’ minds by being integrated with…
The Kingdoms are Changing...
A true king is the one who advances humanity! When we look at the most valuable brands of 15 years ago, we come across those who preferred traditional advertising.…
The Difference of Brand and Product Placement
Product placement or brand placement? New standards are being formulated and developed in the product placement market that is currently very popular in the communications…
Is Our Life a Brand? Or Is the Brand Life Itself?
Beautiful things always have the capacity to become a brand Copyrights, registries, patents or royalties... They all serve the purpose of showing us how important…