Our Idea – Implementation – Result
We created a flexible slogan so that all of our projects could give the same message, and we also ensured a wholesome communication through our corporate kit and designs on the ad postings. As a result, when our clients visited our sales offices they had a chance to make purchases from our other projects as they wished. We were sold out in a short period of time. Our brand achieved a level of success beyond what we hoped for, and set sail for new projects.
Neo Yapı – Happiness
Neo Yapı was carrying out a lot of concept projects and constructions in posh neighborhoods of Istanbul. However, since they had a separate communication strategy for each project they suffered from disconnectedness. Our initial objective was to fix this disconnected corporate communication while increasing sales.