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Canon

Branded Entertainment Creative

Canon

Our Idea – Implementation – Result
We have simultaneously executed the brand placement and advertisement campaign as we decided to follow two different directions for two different product ranges. We have executed brand placement for our cameras in one of the most popular sitcoms of the era, Avrupa Yakası. We also advertised on TV and in movie theaters. Our work, approved by Worldwide Canon, has helped break sales records and sell all the inventory in a short period of time.

Canon
We met Canon at a time when technology achieved peak pace and new models of technological devices were competing against each other every day. The sale and usage window for the products in inventory was down to almost a year. We were tasked with destocking DV camcorders and cameras as soon as possible. We had to create a communications strategy that would be approved by Worldwide Canon and also reflect that strategy onto sales numbers.

CANON - Advertisement

CANON - Advertisement

Canon