Our Idea – Implementation – Result
The creation of a new brand involved many challenging processes such as patent acquisition period and corporate identity, therefore we suggested using their magazine brand, which they were oblivious to, as a sub-brand. This accelerated the above mentioned processes a lot. At the implementation stage, we took over everything including corporate identity design and creative communication strategy.We reached our 6-month goals on only the 20th day of the campaign. This was one of the biggest ever success stories of the national advertising industry. We spearheaded the birth of a new brand in home textile industry in Asia and Europe.
Brillife – With Passion and Love
Our task was to create the sub-brand of a big textile brand in a short time and attain high sales numbers. One of the most challenging tasks for an agency is to create a new brand with no prior image and then help that brand reach high sales numbers. The main objective was to have a revenue number comparable to the competitors.