Our Idea – Implementation – Result
We designed the BLR brand (an abbreviation for Brillife Royal Exclusive) along with an entire communications strategy. We started off focusing on two languages. We executed campaigns in Russian and English. International sales skyrocketed. The growth numbers helped our brand open new factories and branches in especially Europe, Asia and Africa.
BLR – Royal Exclusive
Brillife needed an international campaign that would target and appeal to A+ and A, B, C demographics. Both a new and internationally easily patentable brand and a communications strategy that would address top end users was required for this.