Our Idea – Implementation – Result
Our communications strategy completely focused on brand placement. The impression we wanted to leave on end users was that we were a cream brand that was available and applicable at any given point in our lives, and we wanted the consumers to fully comprehend that. We carried out collaborative organizations with tens of content. We have achieved very high visibility and great success given our brand’s product range and the requirements of the contents.
Bebak – Love, Shared Value, Fashion
We had to make Bebak, a brand used by almost everyone but especially the women since 1933, fashionable again. We wanted our brand to have love, shared value and fashion for it to have a strong presence in the contents. The work that would create the infrastructure for the brand’s renaissance involved a difficult period.
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