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Cadillac: An Iconic Brand Placement (Product Placement) Model

Cadillac is a brand that has managed to reach its current status by maintaining its quality since 1902. Of course, a brand must follow certain strategies to achieve such a feat. Business partnerships and promotions are essential for running a global brand such as Cadillac. When we look at Cadillac’s marketing strategies, we see that they utilize product placement very effectively. For Cadillac, one of the main priorities has been creating a brand identity.  When we take a look at said identity, we can conclude that the brand is trying to create, to quote their own words, an “American story”.

So, what is this “American story”? There is a brand image that Cadillac wants to create in the minds of their customers. When we look at the brand, especially in the movies, we can get an idea on the occupation, social status and the income level of people who drive the car. And those movie characters exactly represent the identity that the Cadillac brand wants to give their customers. Creating an iconic brand has been the biggest goal of the Cadillac brand since day one. It doesn’t simply offer their customers a car, it offers them a new identity. And that is what they mean by the phrase “American story.” For that reason, the movie characters who drive the car and the brand itself have become identical. The brand’s long-held goal has been to define success and superiority, and they opt to offer those definitions to their customers through movie characters.

The Batman (1943)

In the movie, Batman prefers a 1939 Cadillac 75 Convertible for everyday use. That a highly iconic and powerful character like Batman preferred this vehicle has created a very positive brand image on the customers.

To Catch A Thief (1955)

In this Alfred Hitchcock film, a Cadillac Fleetwood Series 75 Limousine is parked outside the hotel.

The Solid Gold Cadillac (1956)

A gold Cadillac is the gift for the newlyweds in this movie.

En Cas de Malheur (1958)

1953 Cadillac Series 62

A Hole In the Head (1959)

Frank Sinatra drives a Cadillac Series 62 Convertible throughout the movie. Other Cadillac models also make an appearance.

La Dolce Vita (1960)

1958 Cadillac Series 62 is used in this famous Federico Fellini film.

Dr. No (1961)

The cars in this movie are 1959 Cadillac Series 62, 1955 Cadillac Fleetwood 60 Special, and 1960 Cadillac Eldorado Biarritz.

Cadillac Fletwood 60 Special

1960 Cadillac Eldorado Biarritz

The Carpetbaggers (1964)

The car used in this movie has been displayed at Cars of the Stars Motor Museum for many years.

Les Felins (1964)

A 1958 Cadillac Series 60 Special was used in the action sequence that featured Alain Delon.

The Battle of the Villa Fiorita (1965)

Stolen jewels and precious stones are hidden in the Cadillac so the customers can get a very good glimpse of the car.

French Connection (1971)

The character in this film drives the ’70 Fleetwood Limousine.

The Godfather 2 (1974)

A 1956 Cadillac Fleetwood 75 Limousine is placed very noticeably in one of the most important scenes of the movie.

The Godfather 1 (1972)

Many Cadillacs from the 1940s and 1950s are featured in this legendary movie.

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